Last updated: April 18, 2026
Aura Skin-N-Beauty ("we," "us," or "our") operates auraskinnbeauty.com (the "Site"). This page explains what information we collect when you visit the Site, how we use it, and the choices you have.
1. Information we collect
When you visit the Site, we (and our service providers) may automatically collect:
- Device and browser information (type, operating system, screen size, language)
- Approximate location derived from your IP address
- Pages you view, buttons you click (including Book Now, call clicks, and membership clicks), and time spent on the Site
- Referring URL and any campaign parameters (e.g., gclid, utm_source, utm_campaign, fbclid) in the URL that brought you to the Site
- Cookies and similar technologies stored in your browser
When you contact us directly (phone, email, contact form, or a booking on Fresha), we also collect the information you provide — typically your name, phone number, email, and what service you are interested in.
2. How we use information
- To operate and improve the Site and our services
- To measure advertising performance and attribute bookings to the marketing channels that brought you here (for example, matching a Google Ads click to a booking)
- To personalize content, show relevant advertisements, and measure the effectiveness of those ads
- To respond to inquiries, confirm appointments, and provide customer service
- To comply with legal obligations
3. Advertising and analytics partners
We use the following third-party services on the Site:
- Google Analytics 4 — measures Site usage and conversions.
- Google Ads — measures ad performance and enables remarketing. If you arrived from a Google ad, we record the gclid to attribute your booking.
- Meta Pixel (Facebook / Instagram) — measures the effectiveness of our ads on Meta platforms and enables remarketing.
- Fresha — our online booking platform. When you click "Book Now," we send you to Fresha with campaign parameters appended so that your appointment can be attributed back to our marketing.
Each of these partners has its own privacy policy. You can review them on their respective websites.
4. Cookies
We use first-party cookies and browser storage (localStorage) to remember your campaign attribution for up to 90 days, so that if you come back later and book, we can still attribute the booking correctly. We also use cookies set by Google and Meta for advertising measurement and retargeting.
You can control cookies through your browser settings. Blocking cookies may limit some Site functionality.
5. Your choices
- Do Not Track / Global Privacy Control: some browsers let you signal that you do not want to be tracked. We honor GPC signals where applicable.
- Ad settings: you can manage Google ad personalization at adssettings.google.com and Meta ad preferences in your Facebook / Instagram account settings.
- California residents (CCPA/CPRA): you have the right to know, delete, correct, and opt out of the "sale" or "sharing" of your personal information. To exercise these rights, email us at Info@auraskinnbeauty.com.
- EU/UK residents (GDPR): you have rights of access, rectification, erasure, restriction, portability and objection. Email us at Info@auraskinnbeauty.com to exercise these rights.
6. Data retention and security
We retain Site analytics data for as long as needed for the purposes described above, then delete or anonymize it. We take reasonable technical and organizational measures to protect information, but no online service is 100% secure.
7. Children
The Site is not directed to children under 13 and we do not knowingly collect personal information from children under 13.
8. Changes to this policy
We may update this policy from time to time. Material changes will be posted on this page with a new "Last updated" date.
9. Contact
Questions or requests? Contact us:
- Aura Skin-N-Beauty, 3658 Capitol Ave, Ste D, Fremont, CA 94538
- Email: Info@auraskinnbeauty.com
- Phone: (510) 990-9514